Your list is a pre-qualified target audience. They know employee email list you and your products and services. Chances are they have already bought from you in the past. They are an easier sell and a great source of referrals. That's why email marketing is the most employee email list effective tool in your marketing mix. For fractions of a penny per person, you can stay in touch with your best customers and nurture your relationship with them. When they are ready to buy....they will think of you first! Permission is Not Optional Email marketing is different from other forms of direct marketing. Because of today's anti-spam laws, you can no longer send employee email list random marketing emails to anyone and everyone you have an address for. And only employee email list permission-based emails make it past the spam filters and into your customer's inbox. The rest go to a spam folder and most likely never get opened. You need to ask before you add someone to your email list. Unsolicited email can also hurt your brand, your marketing campaign, and your reputation. Consider how you feel every time you open your email employee email list account and see unsolicited emails from some pharmaceutical company trying to sell the "bigger is better" drugs, or from some non-profit organization wanting donations....or anyone trying to sell employee email list you something you did not ask for. You can avoid creating that same negative impression employee email list by ensuring that you are using only permission-based email addresses. The best way to do this is to provide a two-stage opt-in process that requires confirmation before the address goes into your database.