The Alliance on Gender Equality
for fostering gender equality in the workplace
CEO Alliance on Gender Equality is a joint initiative of IKEA and AFA, supported by the Embassy of Sweden for closing gender gap in working environment.
The aim of the Alliance is to spread the idea of inclusive culture where both women and men are valued for their unique contributions in working environment, in society and in families.
Equal Opportunities
for professional development of both men and women
Equal Representation
at all levels and all positions for both men and women
Equal Pay
for jobs of equal value
Gender equal companies are better for its workers, have a lower job turnover and levels of attrition, and have easier recruitment process as well as higher rates of retention, job satisfaction and productivity. It is a driver for economic growth; it boosts jobs, lower unemployment rate and increase GDP per capita and gender balanced teams are more creative, innovative and efficient.
The gender equality is a win-win for all and the most gender equal countries are the countries that have the highest ranking in happiness scale. We strive to create synergy of men and women, in making the greater impact together and creating a better society for present and future generations.
This Alliance is currently bringing together companies that employ close to 5,000 employees in Serbia and its aim is to expand it to as many companies as possible to exchange knowledge for achieving gender balanced work environment.
In addition to the situation improvement in the working environment, the Alliance will work on empowering local communities in respected topics. The companies will present their contributions as well as future goals in a joint annual report.
Alliance is already supported by leading companies in Serbia and abroad: MasterCard, Asseco, UniCredit Bank, Delta Holding and Telenor Serbia.
Well, when you have some important goals in your life, you better have some company, and you better have the tools to achieve those goals. So, in this case I think that our alliance is actually both the good company and an amazing tool to achieve the goal of promoting women and women equality and equality in terms of jobs, salaries and so on.
Marija Desivojević Cvetković
Senior Vice President, Delta Holding
The professional carrier for everybody, both men and women should be tailored to their capacity but also dreams. Reaching out for these dreams is important and speaking about it should be promoted among women because our observations show that they are more modest and less inclined to speak about it openly. And we stand behind it.
Piotr Jelenski
CEO Group President, Asseco SEE
Mastercard creates a working environment that is attractive to the highest quality staff because they feel valued, respected and empowered to achieve their greatest potential.
We cultivate a business culture that ensures that equal work performance is equally valid at all levels.
Jelena Ristić
Country Manager, Mastercard
We in UniCredit recognize that every woman has innate talent and ambition. One of the things that has marked the past decade in our history is putting diversity and inclusion into focus, empowering and encouraging women, assuring equal pay and equal opportunities.
For us, it is about doing what matters. So it is about people. And families.
Feza Tan
CEO of UniCredit Bank
Gender equality is important for all because it boosts innovation and ultimately leads to happier employees. It boosts morale and ultimately leads to lower turnover and a better working environment. So, let’s unite our efforts and really ensure that standards within our own companies become standards in the market.
Mike Michel
CEO of Telenor Serbia.
"I believe that we, as business leaders, are responsible for creating an equal working environment for women and men in our companies. Not only because it’s the right thing to do, but it’s also the smart thing to do. We want to inspire others to take even stronger steps in accepting the inclusive culture in their companies. "
Stefan Vanoverbeke
CEO of IKEA SEE
In the upcoming months, the Alliance's activities will focus on harmonization of gender equality policies in companies, and developing strategic goals as well as on membership expansion for achieving greater results.
Call for joining the Alliance is open for all companies that want to contribute to the creation of a society of equal opportunities in Serbia.
Contact us for means of cooperation and opportunities for joining the Alliance.
In the upcoming months, the Alliance's activities will focus on harmonization of gender equality policies in companies, and developing strategic goals as well as on membership expansion for achieving greater results.
Call for joining the Alliance is open for all companies that want to contribute to the creation of a society of equal opportunities in Serbia.
Contact us for means of cooperation and opportunities for joining the Alliance.
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